about Global Emporium
Client: Global Emporium (Established Electric & Home Appliance Store, Penha de França, Goa)
Platform: ASLI CART (Informational Website + Service Hub)
The Challenge
Global Emporium, a trusted appliance store in Goa for decades, needed to modernize its customer experience during business expansion:
- Information Overload on Calls:
- Staff repeatedly explained product ranges, services, and store details to phone inquiries.
- Limited Digital Presence:
- No central platform to showcase their full inventory (refrigerators, washing machines, etc.) or service offerings.
- Service Booking Friction:
- Customers could only schedule repairs/maintenance via phone during business hours.
- Discoverability Issues:
New customers searching online found minimal information beyond basic contact details.
The Solution: An Immersive Digital Showcase
We created an intuitive website that mirrors the in-store experience, prioritizing accessibility and convenience:
1. Complete Inventory & Services Catalog
- Product Galleries: High-resolution displays of appliances (kitchen, laundry, cooling systems) with specifications.
- Services Hub: Dedicated pages for installation, repairs, and maintenance—eliminating explanatory calls.
2. Seamless Appointment Booking
- Staff Scheduling System: Customers book in-store consultations or home service visits via embedded calendars.
3. Instant WhatsApp Integration
- Direct Chat Access: A prominent WhatsApp widget lets users message the owner/staff for quick queries.
4. Localized SEO Optimization
- Google Visibility: The website ranks for “appliance store Goa,” “refrigerator repair Penha de França,” etc.
5. Intuitive “Store-First” Design
- User-Centric Navigation: Clear categories (By Appliance Type | By Brand | Services) mimic physical store aisles.
The Functional Outcomes
The website now empowers Global Emporium to:
- Display their entire inventory and service portfolio for customers to explore independently.
- Reduce phone inquiries by providing self-serve information about products, warranties, and service details.
- Accept service appointments 24/7 through automated bookings.
- Attract local customers via Google with a complete digital profile (location, offerings, contact options).
Enable instant customer communication via WhatsApp without sharing personal staff numbers.
Key Differentiators
- Beyond Brochures: Transform static info into interactive discovery.
- Omnichannel Engagement: Bridge physical and digital with WhatsApp + booking tools.
- Local Focus: Optimized for community-based service businesses.
The technology that we use for Global Emporium
JavaScript
WordPress
